SEO Services Singapore

Magnified's SEO retainers run S$1,500 to S$5,000 per month depending on the competitiveness of your industry, the scope of technical and content work needed, and the link-building intensity. Below S$1,000 per month, agencies are almost always doing template work, AI-generated content, and low-quality directory submissions — the maths simply does not allow real SEO at that price. Above S$5,000 per month is usually justified only for competitive niches like finance, legal, or e-commerce with hundreds of product pages. We provide a written scope and pricing breakdown before any contract, so you know exactly what each dollar covers.

For an established Singapore website with existing domain authority, expect 3–6 months for meaningful ranking improvements on commercial queries. For a new site or a site with a damaged backlink profile, it is closer to 6–12 months. Anyone promising top-10 rankings in 30 days is either targeting keywords no one searches for or is lying. The first 90 days are usually about technical fixes and content groundwork — visible ranking movement typically starts in months 3–4 and compounds from there.

SEO (Search Engine Optimisation) earns organic rankings over time through technical optimisation, content, and authority — slower to start but the traffic costs nothing per click once you rank. SEM (Search Engine Marketing, mainly Google Ads) puts you at the top of search results immediately for a cost per click — fast results but ongoing spend, and the moment you stop paying, the traffic stops. Most successful Singapore SMEs run both: SEM to generate leads while SEO builds, and SEO to reduce long-term reliance on paid traffic. We can advise on the right mix for your situation.

No, and you should be sceptical of any agency that does. Google itself warns against ranking guarantees in its official Webmaster Guidelines. What an agency can guarantee is the work that has been shown to produce rankings — quality content, technical fixes, real backlinks, consistent execution — and transparent reporting on whether it is working. If we do not believe we can rank you for a target query within a realistic timeline, we will tell you in the audit phase rather than take your retainer for 12 months and hope.

GEO (Generative Engine Optimisation) is the practice of optimising your content to be cited in AI-generated answers from Google AI Overviews, Perplexity, ChatGPT Search, and similar tools. As of 2026, AI Overviews appear on roughly half of all Google searches in Singapore, and a growing share of research queries — especially B2B — start in ChatGPT or Perplexity rather than Google. If your customers research before they buy, GEO is no longer optional. We treat it as a core part of every SEO programme rather than a separate add-on, because the underlying signals overlap heavily with traditional SEO.

Niche industries are often easier to rank in because the competition is thinner — there are fewer agencies producing content for 'marine surveyor Singapore' than for 'credit card Singapore'. The challenge is that the agency needs to genuinely understand your buyer to produce content that ranks and converts. We have worked across professional services, healthcare, industrial B2B, and specialist e-commerce, and we will be honest in the discovery call if your industry is one where we would be on a steep learning curve. In those cases, we sometimes recommend a hybrid where you bring industry expertise and we bring SEO execution.

It depends on your buyer's behaviour. If your customers find vendors through Google search — accountants, lawyers, dentists, contractors, B2B service providers — SEO is one of the highest-ROI channels available because the traffic compounds and the cost per lead drops over time. If your customers find you through referrals, events, or social media, SEO might be a lower priority than other channels. Generally, if you cannot commit to at least S$1,500 per month for at least 6 months, you are better off investing that budget in Google Ads or content marketing on a single channel until you can.

Yes. Every site we work on is reviewed against PDPA requirements for cookie consent, data collection forms, and privacy policies — these are also indirect ranking factors because Google penalises intrusive consent flows. We optimise for .com.sg and .sg domains where appropriate, target Singapore SERPs (which differ from US/UK results), use SGD pricing in schema markup for e-commerce, and build local citations on Singapore-specific directories. Generic global SEO playbooks miss these and underperform in local search.

Magnified is a small, senior team. The strategist and writer named on your account are the people doing the work — we do not hand accounts off to junior executives or offshore subcontractors after the contract is signed. You will meet them in the kickoff, see their names on every monthly report, and have direct access to them between meetings. Being deliberately small is how we keep quality high; it also means we are selective about who we take on, and we do not run more than a handful of active SEO retainers at once.

Our standard SEO contract is a 6-month minimum because real SEO genuinely takes that long to show results — anything shorter and the work does not have time to land. That said, the contract has a 30-day notice period and clear monthly deliverables, so you are never locked into a year of work that is not going anywhere. If month 4 reporting shows we are behind on the milestones we committed to, we expect to have a candid conversation about why, what we would do differently, and whether continuing makes sense. You also keep everything we have produced — content, backlinks, accounts, data — regardless of whether you renew.